Content Marketing Specialist
(Full-time or Intern)
We're accepting applications until we find the right person
- Building a sustainable pipeline of employee-generated product ideas,
- Reducing the process and time from product concept to market, and
- Scaling a strong culture of innovation and hands-on technical learning across thousands of employees.
We accomplish this by executing custom high-impact Innovation Sprints to drive tangible products for clients. We ensure the right challenges are defined and matched with the appropriate sponsors. We provide the necessary facilitation, tools, and environment that is conducive to building creative and innovative solutions. As part of our process in education and product innovation, we provide our clients and their employees with the latest design thinking, design sprint, and lean startup processes and methodologies.
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About the Role
Location: Canada (Toronto while working full-time), Remote (EST time zone). We have a brand new office in downtown Toronto and the expectation is that you will spend at least a couple of days of the week working out of the office with your team when full-time.
Job Function: Marketing
Timeline: Starting September 2024 – Flexible on a full-time or internship (8-12 months), depending on experience.
We aim to be the most prominent thought leader and a household name for innovation at large corporations. Our clients today are at the top of their respective industries, and the sponsors of our projects are C-Suite level global leaders. We're looking for a rockstar content marketing specialist who can visually translate the vision of the co-founders and clients.
- Play a leading role in building our end-to-end content strategy and systems for all core businesses in the Onova Ecosystem and the CEO's personal brand.
- Analyze performance metrics and adjust content strategies to optimize engagement and achieve KPIs.
- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms to keep content fresh and competitive.
- Project manage the content calendars for social media platforms (e.g., LinkedIn, Twitter, Instagram, TikTok, Youtube) for each of the four core Onova businesses and fr the CEO's personal brand.
- Collaborate with the product managers and designers to create content that aligns with each product’s goals and messaging.
- Ensure all content is SEO-optimized, consistent in style, and adheres to the company’s brand guidelines.
- Plan, shoot, and edit long- and short-form video content for each product, ensuring a high standard of quality and creativity, in collaboration with the design lead's support.
- Track and analyze content and social media performance using tools like Google Analytics, social media analytics platforms, and any new innovative tool you want to experiment with.
- Provide regular reports on content and social media KPIs, offering insights and recommendations for improvement to the design lead.
- Manage multiple priorities and assignments. Execute with rapid turnaround times for real-time moments, capture trending moments, editing quickly and efficiently to deliver high-quality work, on-time and with accuracy.
- A high-quality portfolio displaying a wide range of social content, preferably within the tech industry.
- Expertise in desktop and mobile video editing for long- and short-form content, Adobe Premiere Pro or Capcut.
- Strong industry sense of TikTok, Instagram, Twitter, and YouTube.
- Knowledge of content management systems, analytics tools, Webflow, and Figma is a strong bonus.
- Ability to think creatively and strategically, with a data-driven mindset.
- Experience managing multiple projects simultaneously, with excellent organizational skills.
- Knowledge of SEO best practices and digital marketing trends.
- Extreme ownership.
- Extremely receptive to feedback and has strong communication skills
- Effective time management skills and highly organized
- Can successfully manage multiple projects and meet tight deadlines
- Highly able to operate independently - is able to fully own and lead projects
- Highly detail-oriented and has high standards for one's own work quality
- Excited to take initiative and learn new marketing skills and software
- Adaptive to take on tasks beyond content marketing to support the team
Have a strong growth mindset and be very receptive to feedback: We have a high-pain, high-gain mentality. Feedback from your peers, manager and co-founders will come often and fast, and this offers you a chance to grow extremely rapidly. This may come in the form of 1:1 chats with your manager, and direct feedback on live demos/presentations. You will need to be emotionally resilient and have a strong growth mindset to thrive in our culture.
Have the "startup hustle": Our working hours are not a standard 9-5. The team may often work late nights and on weekends to meet deadlines and respond to client needs. We try to balance this during our downtime with slower days/hours when we’re less busy.
Thrive in an ambiguous environment and take ownership: As much as half of your workload will be self-driven, meaning you are actively looking for problems to solve around the company, coming up with solutions, and implementing them. You must be very comfortable working independently and thrive in ambiguous environments where there isn’t necessarily someone telling you what to do.
Are emotionally intelligent and self-aware: We expect that you are aware of your own emotions and can effectively process and communicate them with your peers. We encourage our team to be vulnerable and open. It allows us to develop deeper connections and work far more effectively as a team when we have empathy for one another.
Are highly detail-oriented and organized: We have a very strong written culture at Onova. As a largely remote team, we need to ensure work and processes are documented, and effectively communicate across the organization. You will need to be highly detailed in the work you do, and ensure proper organization so that someone with no context can come in and pick up where you left off if needed.
Have strong communication skills: Whether communicating your emotions, presenting in front of an audience, writing documentation, or simply writing an e-mail, you must be a strong communicator. The ability to succinctly and effectively convey your thoughts in any medium is highly valued at Onova.
Are team-oriented and collaborative: Naturally, this is critical for a startup like ours. It's important that everyone feels supported and encouraged to do their best work, but they also are able to support one another proactively.
Enjoy being creative and think outside the box: We are a team of creative thinkers that enjoy challenging the status quo and being different. If you enjoy learning and growing in diverse subject areas and thinking about the future, you'll be a great fit.
- Must be a Canadian citizen, permanent resident or refugee with protected status as defined by the Immigration and Refugee Protection Act.
Challenge Statement:
How might we identify and disrupt the bias in our organization’s systems?
Context:
Bias in our systems impact productivity, creativity and innovation. Systemic bias benefits some individuals while leaving others disadvantaged. Reducing systemic bias will lead to increased retention, engagement, morale, trust and inclusion across an organization.
Parameters:
- Expect resistance from various levels of management and leadership
- Must create psychological safety where people are comfortable to speak up and share
- Consider anonymous embedded feedback mechanisms
- Must be outcome-based and measurable to report back on results
Applications are accepted on a rolling basis. Note that you will need to upload and/or submit links to your marketing portfolio.
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